Oh the University of Colorado, Boulder, incubator of some of the greatest strategic minds in sustainability. That’s where Ellis Jones was, er, incubated – and where he created the Better World Shopper study and online tool for ethical and environmentally-sound shopping.
With a survey of non-profit studies on companies reaching back 10 years, and a database he build to evaluate each company, he built this system as a reference tool for conscientious consumers. It goes like this:
And here’s what the “clothing” section looks like:
Aside from the fact that he has an obvious bent against Wal-Mart, that nobody wears LA Gear anymore, and that this list isn’t exactly comprehensive (we could add a whole blogroll of companies to the A+ category) – it’s a great reference tool to start from. Most dismaying – having to buy your v-neck T’s at American Apparel now instead of Fruit of the Loom, damn!
