
PACT is an innovative little organic cotton underwear company based in San Francisco that is creating change in the process.
What we like: you can shop online for underwear based on print, fit or cause. Each of the three lines donates 10% of the sales price to a cause (that fittingly matches the color of the undies): Forest Ethics (forest preservation), 826 National (literacy) and Oceana (protecting the oceans). It’s an underwear social movement that reminds us a lot of UK-based Pants to Poverty.


Each of the three styles comes in six different cuts (three for ladies, three for guys) and is priced at $20. Seems like a lot when you can buy a six pack of Fruit of the Loom or a wad of Victorias Secret panties for cheaper than one pair. So what are you getting for the price? We’ll break it down:
1. You are wearing a cause that you support underneath your clothes
2. You are wearing organic cotton underwear which is better for your health (no pesticides), healthier for farmers and workers (no pesticides) and better for the planet (again, no pesticides)
3. You are wearing cotton that’s been dyed using heavy-metal-free, non-toxic dyes. We don’t have to explain the implications of this when it comes to your undies…
4. The garments have been manufactured ethically in a certified organic factory in Turkey
5. The entire supply chain to make the underwear takes place within a 100 mile radius – this is really impressive logistics and planning – bravo!
6. A whole lot more awesome stuff to read about here.
So eat your heart out Fruit of the Loom and Victoria’s Secret! While you were focusing on keeping prices down and branding to be “reliable” or “sexy” – these guys were hard at work redefining what it means to feel good about your underwear.